Strategic marketing
An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts ; Upper Saddle River, New Jersey :
Pearson/Prentice Hall ,
c2012
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| Subjects: |
Table of Contents:
- 1. The strategic marketing process
- 2. Situation assessment
- 3. Marketing strategies
- 4. Strategy formulation
- 5. Implementation
- 6. Documentation, assessment and adjusting