Strategic marketing
An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts ; Upper Saddle River, New Jersey :
Pearson/Prentice Hall ,
c2012
|
| Subjects: |
Badak General Collection
| Call Number: |
HF5415 13 M667 2012 |
|---|
| Accession | Item Category | Format | Status | Notes |
|---|
| 1000142034 | OPEN SHELF (30 DAYS) | Book | Available |