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110622s2012 mau eng |
| 020 |
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|a 0136028047 (paperback : alk. paper)
|
| 020 |
|
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|a 9780136028048 (paperback : alk. paper)
|
| 050 |
0 |
0 |
|a HF5415.13
|b .M667 2012
|
| 090 |
0 |
0 |
|a HF5415.13
|b .M667 2012
|
| 100 |
1 |
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|a Mooradian, Todd A.
|e author
|
| 245 |
1 |
0 |
|a Strategic marketing
|c Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring
|
| 260 |
|
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|a Boston, Massachusetts ;
|a Upper Saddle River, New Jersey
|b Pearson/Prentice Hall
|c c2012
|
| 300 |
|
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|a xxiv, 384 p.
|b ill.
|c 23 cm
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 650 |
|
0 |
|a Strategic planning
|
| 700 |
1 |
|
|a Matzler, Kurt
|e author
|
| 700 |
1 |
|
|a Ring, Lawrence J.
|e author
|
| 999 |
|
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|a 1000142034
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|