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110622s2012 mau eng |
| 020 |
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|a 0136028047 (paperback : alk. paper)
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| 020 |
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|a 9780136028048 (paperback : alk. paper)
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| 050 |
0 |
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|a HF5415.13
|b .M667 2012
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| 090 |
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|a HF5415.13
|b .M667 2012
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| 100 |
1 |
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|a Mooradian, Todd A. ,
|e author
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| 245 |
1 |
0 |
|a Strategic marketing
|c Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring
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| 260 |
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|a Boston, Massachusetts ;
|a Upper Saddle River, New Jersey :
|b Pearson/Prentice Hall ,
|c c2012
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| 300 |
|
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|a xxiv, 384 p. :
|b ill. ;
|c 23 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. The strategic marketing process -- 2. Situation assessment -- 3. Marketing strategies -- 4. Strategy formulation -- 5. Implementation -- 6. Documentation, assessment and adjusting
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| 520 |
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|a An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems
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| 650 |
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0 |
|a Marketing
|x Management
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| 650 |
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0 |
|a Strategic planning
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| 700 |
1 |
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|a Matzler, Kurt ,
|e author
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| 700 |
1 |
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|a Ring, Lawrence J. ,
|e author
|
| 999 |
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|a 1000142034
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|