Strategic marketing
| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts ; Upper Saddle River, New Jersey
Pearson/Prentice Hall
c2012
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| Subjects: |
| Physical Description: | xxiv, 384 p. ill. 23 cm |
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| ISBN: | 0136028047 (paperback : alk. paper) 9780136028048 (paperback : alk. paper) |