Strategic marketing
An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems
| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts ; Upper Saddle River, New Jersey :
Pearson/Prentice Hall ,
c2012
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| Subjects: |
| Summary: | An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems |
|---|---|
| Physical Description: | xxiv, 384 p. : ill. ; 23 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0136028047 (paperback : alk. paper) 9780136028048 (paperback : alk. paper) |