APA (7th ed.) Citation

Mooradian, T. A., Matzler, K., & Ring, L. J. (2012). Strategic marketing. Pearson/Prentice Hall.

Chicago Style (17th ed.) Citation

Mooradian, Todd A., Kurt Matzler, and Lawrence J. Ring. Strategic Marketing. Boston, Massachusetts ; Upper Saddle River, New Jersey: Pearson/Prentice Hall, 2012.

MLA (9th ed.) Citation

Mooradian, Todd A., et al. Strategic Marketing. Pearson/Prentice Hall, 2012.