E-marketing : theory and application

E-marketing : theory and application

"A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, m...

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Bibliographic Details
Main Authors: Dann, Stephen , 1973- (Author), Dann, Susan J. (Author)
Format: Book
Language:English
Published: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan , c2011
Subjects:
Consumer behavior
Internet
Telemarketing
Online Access:Cover image

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