E-marketing : theory and application
"A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, m...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Houndmills, Basingstoke, Hampshire ; New York :
Palgrave Macmillan ,
c2011
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| Subjects: | |
| Online Access: | Cover image |
Internet
Cover imageBadak General Collection
| Call Number: |
HF5415 1265 D36 2011 |
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| Accession | Item Category | Format | Status | Notes |
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| 1000142031 | OPEN SHELF (30 DAYS) | Book | Available |