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20111215.0 |
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110622s2011 enk eng |
| 020 |
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|a 0230203965 (paperback : alk. paper)
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| 020 |
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|a 9780230203969 (paperback : alk. paper)
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| 050 |
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|a HF5415.1265
|b .D36 2011
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| 090 |
0 |
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|a HF5415.1265
|b .D36 2011
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| 100 |
1 |
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|a Dann, Stephen ,
|d 1973- ,
|e author
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| 245 |
1 |
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|a E-marketing :
|b theory and application
|c Stephen Dann and Susan Dann
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| 260 |
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|a Houndmills, Basingstoke, Hampshire ;
|a New York :
|b Palgrave Macmillan ,
|c c2011
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| 300 |
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|a xxii, 474 p. :
|b ill. ;
|c 25 cm.
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| 504 |
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|a Includes bibliographical references and index
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|a 1. Introduction to e-marketing -- 2. Foundations of e-marketing -- 3. E-marketing strategies -- 4. E-marketing planning -- 5. Online consumer behavior -- 6. Creation, delivery and exchange of value offerings -- 7. Branding and promotion -- 8. Services and relationship marketing -- 9. Community and networks -- 10. Implementation -- 11. Applications of e-marketing -- 12. Social media -- 13. M-commerce -- 14. Beyond the web -- 15. Social impact
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| 520 |
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|a "A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more"-- Provided by publisher
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| 650 |
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|a Consumer behavior
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| 650 |
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|a Internet
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| 650 |
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|a Telemarketing
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| 700 |
1 |
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|a Dann, Susan J. ,
|e author
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| 856 |
4 |
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|3 Cover image
|u http://www.netread.com/jcusers/1388/2292941/image/lgcover.9780230203969.jpg
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| 999 |
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|a 1000142031
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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