E-marketing : theory and application
"A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, m...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Houndmills, Basingstoke, Hampshire ; New York :
Palgrave Macmillan ,
c2011
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| Subjects: | |
| Online Access: | Cover image |
| Summary: | "A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more"-- Provided by publisher |
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| Physical Description: | xxii, 474 p. : ill. ; 25 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0230203965 (paperback : alk. paper) 9780230203969 (paperback : alk. paper) |