Marketing management

Marketing management

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For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice

Bibliographic Details
Main Authors: Kotler, Philip (Author), Keller, Kevin Lane , 1956- (Author)
Format: Book
Language:English
Published: Upper Saddle River, New Jersey : Prentice Hall , c2012
Edition:14th ed
Subjects:
Marketing > Management
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Marketing management

Marketing management by Kotler, Philip, Keller, Kevin Lane , 1956-

Published 2016
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Marketing management

Marketing management by Kotler, Philip, Keller, Kevin Lane , 1956-

Published 2009
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Marketing management

Marketing management by Kotler, Philip, Burton, Suzan, Keller, Kevin Lane , 1956-

Published 2009
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Marketing management

Marketing management by Kotler, Philip, Keller, Kevin Lane , 1956-

Published 2009
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Marketing management

Marketing management by Kotler, Philip, Keller, Kevin Lane , 1956-

Published 2006
Table of contents
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Marketing management

Marketing management by Kotler, Philip

Published 2003
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Marketing management

Marketing management by Kotler, Philip

Published 2000
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