Marketing management
For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, New Jersey :
Prentice Hall ,
c2012
|
| Edition: | 14th ed |
| Subjects: |
Badak General Collection
| Call Number: |
HF5415 13 K681 2012 |
|---|
| Accession | Item Category | Format | Status | Notes |
|---|
| 1000142024 | OPEN SHELF (30 DAYS) | Book | Available |
| 1000163456 | OPEN SHELF (30 DAYS) | Book | Available |