Marketing management
For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, New Jersey :
Prentice Hall ,
c2012
|
| Edition: | 14th ed |
| Subjects: |
Table of Contents:
- 1. Understanding marketing management
- 2. Capturing marketing insights
- 3. Connecting with customers
- 4. Building strong brands
- 5. Shaping the market offerings
- 6. Delivering value
- 7. Communicating value
- 8. Creating successful long-term growth