Marketing management

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Marketing management

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For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice

Bibliographic Details
Main Authors:	Kotler, Philip (Author), Keller, Kevin Lane , 1956- (Author)
Format:	Book
Language:	English
Published:	Upper Saddle River, New Jersey : Prentice Hall , c2012
Edition:	14th ed
Subjects:	Marketing > Management

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