Marketing management

Bibliographic Details
Main Authors: Kotler, Philip (Author), Keller, Kevin Lane 1956- (Author)
Format: Book
Language:English
Published: Upper Saddle River, New Jersey Prentice Hall c2012
Edition:14th ed
Subjects:
Description
Physical Description:xxii, 657, [127] p. col. ill. 29 cm
ISBN:0132102927
9780132102926