Branding with brains the science of getting customers to choose your company
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Financial Times/Prentice Hall
c2010
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| Physical Description: | xv, 244 p. ill. 24 cm |
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| ISBN: | 0273719955 (paperback : alk. paper) 9780273719953 (paperback : alk. paper) |