Branding with brains : the science of getting customers to choose your company
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England :
Financial Times/Prentice Hall ,
c2010
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| Subjects: |
| Physical Description: | xv, 244 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references (p. 221-236) and index |
| ISBN: | 0273719955 (paperback : alk. paper) 9780273719953 (paperback : alk. paper) |