SMES in Malaysia : a brief handbook
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| Format: | Book |
| Language: | Malay |
| Published: |
Selangor, Malaysia :
August Publishing ,
c2007
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| Subjects: |
Table of Contents:
- 1. Small and medium-sized enterprises in the Malaysia economy
- 2. Problems and causes of failure in small business
- 3. Strategic management in small business
- 4. Financing a small business
- 5. Marketing in small business
- 6. Managing a franchise
- 7. SMEs supporting agencies and assistance programs