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00000cam a2200000 7i4500 |
| 001 |
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110222s2009 enk eng |
| 020 |
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|a 0203876393 (electronic bk.)
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| 020 |
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|a 9780203876398 (electronic bk.)
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| 020 |
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|z 0415489628 (hbk)
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| 020 |
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|z 0415489636 (pbk.)
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| 020 |
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|z 9780415489621 (hardback)
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| 020 |
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|z 9780415489638 (pbk.)
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| 090 |
0 |
0 |
|a HF5415.127
|b .C53 2009
|
| 100 |
1 |
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|a Chaston, Ian
|e author
|
| 245 |
1 |
0 |
|a Boomer marketing [electronic resource]
|b selling to a recession resistant market
|c Ian Chaston
|
| 260 |
|
|
|a London ;
|a New York
|b Routledge
|c 2009
|
| 300 |
|
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|a 1 online resource (xii, 265 p.)
|b ill.
|
| 650 |
|
0 |
|a Baby boom generation
|z United States
|
| 650 |
|
0 |
|a Market segmentation
|z United States
|
| 650 |
|
0 |
|a Middle-aged consumers
|z United States
|
| 650 |
|
0 |
|a Target marketing
|z United States
|
| 856 |
4 |
0 |
|3 NetLibrary
|u http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=279351
|
| 999 |
|
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|a 1000136677
|b Electronic Resource
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|