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110222s2009 enk eng |
| 020 |
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|a 0203876393 (electronic bk.)
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| 020 |
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|a 9780203876398 (electronic bk.)
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|z 0415489628 (hbk)
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|z 0415489636 (pbk.)
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|z 9780415489621 (hardback)
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|z 9780415489638 (pbk.)
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| 090 |
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|a HF5415.127
|b .C53 2009
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| 100 |
1 |
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|a Chaston, Ian ,
|e author
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| 245 |
1 |
0 |
|a Boomer marketing [electronic resource] :
|b selling to a recession resistant market
|c Ian Chaston
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| 260 |
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|a London ;
|a New York :
|b Routledge ,
|c 2009
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| 300 |
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|a 1 online resource (xii, 265 p.) :
|b ill.
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| 500 |
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|a Description based on print version record
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. Financially attractive markets -- 2. Opportunity research -- 3. Market assessment -- 4. Internal capability -- 5. Customer identification -- 6. Strategy -- 7. Innovation -- 8. Promotion -- 9. Pricing and distribution -- 10. Health and beauty -- 11. B2B marketing -- 12. 21st Century 'Es'
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| 520 |
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|a Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. In this book, the author uses original case material to propose strategic solutions that take advantage of the moneyed segments of the maturing boomer market. It is useful for students of marketing and consumer behaviour.
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| 650 |
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|a Baby boom generation
|z United States
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| 650 |
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0 |
|a Market segmentation
|z United States
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| 650 |
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0 |
|a Middle-aged consumers
|z United States
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| 650 |
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0 |
|a Target marketing
|z United States
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| 856 |
4 |
0 |
|3 NetLibrary
|u http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=279351
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| 999 |
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|a 1000136677
|b Electronic Resource
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|