Boomer marketing [electronic resource] : selling to a recession resistant market
Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. In this book, the author uses original case material to propose strategic solutions that take advantage of the moneyed segments of the maturing boomer market. It is useful for students of...
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London ; New York :
Routledge ,
2009
|
| Subjects: | |
| Online Access: | NetLibrary |
| Summary: | Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. In this book, the author uses original case material to propose strategic solutions that take advantage of the moneyed segments of the maturing boomer market. It is useful for students of marketing and consumer behaviour. |
|---|---|
| Item Description: | Description based on print version record |
| Physical Description: | 1 online resource (xii, 265 p.) : ill. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0203876393 (electronic bk.) 9780203876398 (electronic bk.) |