Boomer marketing [electronic resource] selling to a recession resistant market

Boomer marketing [electronic resource] selling to a recession resistant market

Bibliographic Details
Main Author: Chaston, Ian (Author)
Format: Book
Language:English
Published: London ; New York Routledge 2009
Subjects:
Baby boom generation > United States
Market segmentation > United States
Middle-aged consumers > United States
Target marketing > United States
Online Access:NetLibrary
Description
Physical Description:1 online resource (xii, 265 p.) ill.
ISBN:0203876393 (electronic bk.)
9780203876398 (electronic bk.)

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