Buying styles [electronic resource] : simple lessons in selling the way your customer buys

Presents a fictional situation in which a salesperson has just lost a major sale... and decides to find out why. This book contains tips, checklists, and on-the-go references, that unveils insights for successfully selling to anyone.

Bibliographic Details
Main Author: Wilkinson, Michael , 1957- (Author)
Format: Book
Language:English
Published: New York : American Management Association , c2009
Subjects:
Online Access:NetLibrary

MARC

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005 20110301093000.0
008 110220s2009 nyu eng
020 |a 0814415288 (electronic bk.) 
020 |a 9780814415276 
020 |a 9780814415283 (electronic bk.) 
090 0 0 |a HF5438.25   |b .W2983 2009 
100 1 |a Wilkinson, Michael ,   |d 1957- ,   |e author 
245 1 0 |a Buying styles [electronic resource] :   |b simple lessons in selling the way your customer buys   |c Michael Wilkinson ; with Richard Smith, Tierah Chorba, and Lynn Sokler 
260 |a New York :   |b American Management Association ,   |c c2009 
300 |a 1 online resource (viii, 150 p.) :   |b ill 
500 |a Description based on print version record 
504 |a Includes bibliographical references 
505 0 |a 1. Looking for solutions -- 2. Identifying the behaviors we hate from customers -- 3. Recognizing the four basic buying styles -- 4. Selling to your boss -- 5. Identifying the buying styles of others -- 6. Comparing selling styles and buying styles -- 7. Tailoring your sales approach to your customer's buying style -- 8. Recognizing style clashes -- 9. Planning your next steps -- 10. One year later 
520 |a Presents a fictional situation in which a salesperson has just lost a major sale... and decides to find out why. This book contains tips, checklists, and on-the-go references, that unveils insights for successfully selling to anyone. 
650 0 |a Consumer satisfaction 
650 0 |a Consumers' preferences 
650 0 |a Selling 
856 4 0 |3 NetLibrary   |u http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=284214 
999 |a 1000136636   |b Electronic Resource   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus