Buying styles [electronic resource] : simple lessons in selling the way your customer buys

Presents a fictional situation in which a salesperson has just lost a major sale... and decides to find out why. This book contains tips, checklists, and on-the-go references, that unveils insights for successfully selling to anyone.

Bibliographic Details
Main Author: Wilkinson, Michael , 1957- (Author)
Format: Book
Language:English
Published: New York : American Management Association , c2009
Subjects:
Online Access:NetLibrary
Description
Summary:Presents a fictional situation in which a salesperson has just lost a major sale... and decides to find out why. This book contains tips, checklists, and on-the-go references, that unveils insights for successfully selling to anyone.
Item Description:Description based on print version record
Physical Description:1 online resource (viii, 150 p.) : ill
Bibliography:Includes bibliographical references
ISBN:0814415288 (electronic bk.)
9780814415276
9780814415283 (electronic bk.)