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100725s2010 ne eng |
| 020 |
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|a 1856177734 (pbk.)
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| 020 |
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|a 9781856177733 (pbk.)
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| 090 |
0 |
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|a HD69.B7
|b D43 2010
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| 100 |
1 |
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|a De Chernatony, L.
|q (Leslie)
|e author
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| 245 |
1 |
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|a From brand vision to brand evaluation
|b the strategic process of growing and strengthening brands
|c Leslie de Chernatony
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| 250 |
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|a 3rd ed
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| 260 |
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|a Amsterdam
|b Butterworth-Heinemann
|c c2010
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| 300 |
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|a xvi, 376 p.
|b ill.
|c 23 cm
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| 650 |
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|a Brand name products
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| 650 |
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|a Product management
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| 650 |
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0 |
|a Trademarks
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| 999 |
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|a 1000134428
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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