From brand vision to brand evaluation the strategic process of growing and strengthening brands

Bibliographic Details
Main Author: De Chernatony, L. (Leslie) (Author)
Format: Book
Language:English
Published: Amsterdam Butterworth-Heinemann c2010
Edition:3rd ed
Subjects:

Badak General Collection

Holdings details from Badak General Collection
Call Number: HD69 B7 D43 2010
Accession Item Category Format Status Notes
1000134428 OPEN SHELF (30 DAYS) Book Available