From brand vision to brand evaluation the strategic process of growing and strengthening brands
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Amsterdam
Butterworth-Heinemann
c2010
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| Edition: | 3rd ed |
| Subjects: |
| Physical Description: | xvi, 376 p. ill. 23 cm |
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| ISBN: | 1856177734 (pbk.) 9781856177733 (pbk.) |