From brand vision to brand evaluation : the strategic process of growing and strengthening brands
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Amsterdam :
Butterworth-Heinemann ,
c2010
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| Edition: | 3rd ed |
| Subjects: |
| Item Description: | Previous ed. 2006 |
|---|---|
| Physical Description: | xvi, 376 p. : ill. ; 23 cm. |
| Bibliography: | Includes bibliographical references (p. 361-370) and index |
| ISBN: | 1856177734 (pbk.) 9781856177733 (pbk.) |