Cult of analytics : : driving online marketing strategies using Web analytics /
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| Format: | Book |
| Language: | English |
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Oxford :
Butterworth-Heinemann ,
2009
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Table of Contents:
- 1. The organizational hub and spoke method
- 2. Understanding reach, engage
- 3. How to develop KPIs
- 4. Planning quick wins
- 5. Tools of the trade
- 6. Developing and measuring motivational and behavioural
- 7. Using the insight model to improve conversion
- 8. Simplified reporting
- 9. The proliferation process