Services marketing : people, technology , strategy : Christopher Lovelock, Jochen Wirtz

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Services marketing : people, technology , strategy :

Bibliographic Details
Main Authors:	Lovelock, Christopher H. (Author), Wirtz, Jochen (Author)
Format:	Book
Language:	English
Published:	Boston : Prentice Hall , c2011
Edition:	7th ed
Subjects:	Customer services > Marketing Marketing > Management Professions > Marketing Service industries > Marketing

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