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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000068286 |
| 008 |
100725s2011 mau eng |
| 020 |
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|a 0136107214 (hbk.)
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| 020 |
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|a 9780136107217 (hbk.)
|
| 090 |
0 |
0 |
|a HF5415.13
|b .L588 2011
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| 100 |
1 |
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|a Lovelock, Christopher H.
|e author
|
| 245 |
1 |
0 |
|a Services marketing
|b people, technology , strategy
|b Christopher Lovelock, Jochen Wirtz
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| 250 |
|
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|a 7th ed
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| 260 |
|
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|a Boston
|b Prentice Hall
|c c2011
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| 300 |
|
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|a xxii, 626 p.
|b ill., map
|c 29 cm
|
| 650 |
|
0 |
|a Customer services
|x Marketing
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 650 |
|
0 |
|a Professions
|x Marketing
|
| 650 |
|
0 |
|a Service industries
|x Marketing
|
| 700 |
1 |
|
|a Wirtz, Jochen
|e author
|
| 999 |
|
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|a 1000135165
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|