Services marketing : people, technology , strategy : Christopher Lovelock, Jochen Wirtz

Services marketing : people, technology , strategy :

Bibliographic Details
Main Authors: Lovelock, Christopher H. (Author), Wirtz, Jochen (Author)
Format: Book
Language:English
Published: Boston : Prentice Hall , c2011
Edition:7th ed
Subjects:
Customer services > Marketing
Marketing > Management
Professions > Marketing
Service industries > Marketing
Description
Physical Description:xxii, 626 p. : ill., map ; 29 cm.
Bibliography:Includes bibliographical references and indexes
ISBN:0136107214 (hbk.)
9780136107217 (hbk.)

Similar Items