Marketing communications in tourism and hospitality : concepts, strategies and cases

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Marketing communications in tourism and hospitality : concepts, strategies and cases

How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? This book discusses this vital discipline specifically for the tourism and hospitality industry. It explains and critiques the practice and theory...

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Bibliographic Details
Main Author:	McCabe, Scott (Author)
Format:	Book
Language:	English
Published:	Amsterdam, Netherlands ; Boston, Massachusetts : Butterworth-Heinemann , c2009
Series:	Hospitality, leisure, and tourism series
Subjects:	Communication in marketing Communication in marketing > Cases Hospitality industry > Marketing Hospitality industry > Marketing > Cases Tourism > Marketing Tourism > Marketing > Cases

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