Marketing communications in tourism and hospitality : concepts, strategies and cases
How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? This book discusses this vital discipline specifically for the tourism and hospitality industry. It explains and critiques the practice and theory...
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| Format: | Book |
| Language: | English |
| Published: |
Amsterdam, Netherlands ; Boston, Massachusetts :
Butterworth-Heinemann ,
c2009
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| Series: | Hospitality, leisure, and tourism series
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| Subjects: |
Badak General Collection
| Call Number: |
TX911 3 M3 M33 2009 |
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| Accession | Item Category | Format | Status | Notes |
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| 1000134310 | OPEN SHELF (30 DAYS) | Book | Available |