Marketing communications in tourism and hospitality concepts, strategies and cases

Bibliographic Details
Main Author: McCabe, Scott (Author)
Format: Book
Language:English
Published: Amsterdam, Netherlands ; Boston, Massachusetts Butterworth-Heinemann c2009
Series:Hospitality, leisure, and tourism series
Subjects:

MARC

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650 0 |a Communication in marketing  |x Cases 
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650 0 |a Hospitality industry  |x Marketing  |v Cases 
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