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100721s2009 ne eng |
| 020 |
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|a 0750682779 (pbk.)
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| 020 |
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|a 9780750682770 (pbk.)
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| 090 |
0 |
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|a TX911.3.M3
|b M33 2009
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| 100 |
1 |
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|a McCabe, Scott ,
|e author
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| 245 |
1 |
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|a Marketing communications in tourism and hospitality :
|b concepts, strategies and cases
|c Scott McCabe
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| 246 |
3 |
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|a Marketing communications in tourism & hospitality
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| 260 |
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|a Amsterdam, Netherlands ;
|a Boston, Massachusetts :
|b Butterworth-Heinemann ,
|c c2009
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| 300 |
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|a xx, 300 p. :
|b ill. ;
|c 25 cm.
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| 440 |
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0 |
|a Hospitality, leisure, and tourism series
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. Positioning marketing communications for tourism and hospitality -- 2. Communications theory and applications -- 3. The marketing communications environment -- 4. Consumer roles in marketing communications -- 5. Marketing communications and organisational strategy -- 6. Segmentation, targeting and positioning -- 7. Marketing communications planning -- 8. Advertising strategies for tourism and hospitality -- 9. Other communications strategies -- 10. Interactive and E-communications issues and strategies -- 11. Conclusions and future issues in marketing communications
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| 520 |
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|a How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? This book discusses this vital discipline specifically for the tourism and hospitality industry. It explains and critiques the practice and theory in relation to this industry.
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| 650 |
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0 |
|a Communication in marketing
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| 650 |
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0 |
|a Communication in marketing
|x Cases
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| 650 |
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|a Hospitality industry
|x Marketing
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| 650 |
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0 |
|a Hospitality industry
|x Marketing
|v Cases
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| 650 |
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0 |
|a Tourism
|x Marketing
|
| 650 |
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0 |
|a Tourism
|x Marketing
|x Cases
|
| 999 |
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|a 1000134310
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|