Marketing communications in tourism and hospitality : concepts, strategies and cases
How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? This book discusses this vital discipline specifically for the tourism and hospitality industry. It explains and critiques the practice and theory...
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| Format: | Book |
| Language: | English |
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Amsterdam, Netherlands ; Boston, Massachusetts :
Butterworth-Heinemann ,
c2009
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| Series: | Hospitality, leisure, and tourism series
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| Summary: | How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? This book discusses this vital discipline specifically for the tourism and hospitality industry. It explains and critiques the practice and theory in relation to this industry. |
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| Physical Description: | xx, 300 p. : ill. ; 25 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0750682779 (pbk.) 9780750682770 (pbk.) |