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00000cam a2200000 7i4500 |
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0000067807 |
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20110427093000.0 |
| 008 |
100721s2009 nyu eng |
| 020 |
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|a 0073378879 (pbk.)
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| 020 |
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|a 9780073378879 (pbk.)
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| 050 |
0 |
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|a HM1221
|b .P82 2009
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| 090 |
0 |
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|a HM1221
|b .P82 2009
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| 245 |
0 |
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|a Public relations :
|b the profession and the practice
|c Dan Lattimore ... [et al.]
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| 250 |
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|a 3rd ed
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| 260 |
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|a Boston :
|b McGraw-Hill Higher Education ,
|c c2009
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| 300 |
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|a xxiv, 393 [33] p. :
|b col. ill. ;
|c 26 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
0 |
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|a 1. The profession -- 2. The process -- 3. The publics -- 4. The practice
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| 520 |
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|a Offers coverage of global markets, new technologies, and multiculturalism. Accompanied by a DVD with video interviews of leaders in the public relations field, this work explains the fundamental tools of public relations practice, providing an understanding of the trends within the field
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| 650 |
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|a Public relations
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| 650 |
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0 |
|a Public relations
|z United States
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| 700 |
1 |
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|a Lattimore, Dan ,
|e author
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| 999 |
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|a 1000133683
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|