Public relations : the profession and the practice
Offers coverage of global markets, new technologies, and multiculturalism. Accompanied by a DVD with video interviews of leaders in the public relations field, this work explains the fundamental tools of public relations practice, providing an understanding of the trends within the field
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill Higher Education ,
c2009
|
| Edition: | 3rd ed |
| Subjects: |
| Summary: | Offers coverage of global markets, new technologies, and multiculturalism. Accompanied by a DVD with video interviews of leaders in the public relations field, this work explains the fundamental tools of public relations practice, providing an understanding of the trends within the field |
|---|---|
| Physical Description: | xxiv, 393 [33] p. : col. ill. ; 26 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0073378879 (pbk.) 9780073378879 (pbk.) |