The advanced dictionary of marketing putting theory to use
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| Format: | Book |
| Language: | English |
| Published: |
Oxford New York
Oxford University Press
2008
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| Subjects: | |
| Online Access: | Table of contents only |
| Physical Description: | lviii, 601 p. 23 cm |
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| ISBN: | 0199285993 (hbk.) 0199286000 (pbk.) 9780199285990 (hbk.) 9780199286003 (pbk.) |