The advanced dictionary of marketing : putting theory to use
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford New York :
Oxford University Press ,
2008
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| Subjects: | |
| Online Access: | Table of contents only |
| Physical Description: | lviii, 601 p. ; 23 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0199285993 (hbk.) 0199286000 (pbk.) 9780199285990 (hbk.) 9780199286003 (pbk.) |