The advertising handbook
This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Oxon, England ; New York :
Routledge ,
c2009
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| Edition: | 3rd ed |
| Series: | Media practice
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| Subjects: |
| Summary: | This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it. |
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| Item Description: | Rev. ed. of: The advertising handbook / Sean Brierley. 2nd ed. 2002 |
| Physical Description: | xi, 247 p. : ill. ; 24 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0415423112 (pbk. : alk. paper) 0415423120 (hardback : alk. paper) 9780415423113 (pbk. : alk. paper) 9780415423120 (hardback : alk. paper) |