The advertising handbook
This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Oxon, England ; New York :
Routledge ,
c2009
|
| Edition: | 3rd ed |
| Series: | Media practice
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| Subjects: |
Badak General Collection
| Call Number: |
HF5823 B7273 2009 |
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| Accession | Item Category | Format | Status | Notes |
|---|
| 1000134214 | OPEN SHELF (30 DAYS) | Book | Available |