Advertising creative : strategy, copy + design

Advertising creative : strategy, copy + design

Written in an accessible style, Advertising Creative gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use.

Bibliographic Details
Main Authors: Altstiel, Tom (Author), Grow, Jean (Author)
Format: Book
Language:English
Published: Thousand Oaks, California : Sage Publications , c2010
Edition:2nd ed
Subjects:
Advertising
Online Access:Table of contents only
Contributor biographical information
Publisher description

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