Advertising creative : strategy, copy + design

Written in an accessible style, Advertising Creative gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use.

Bibliographic Details
Main Authors: Altstiel, Tom (Author), Grow, Jean (Author)
Format: Book
Language:English
Published: Thousand Oaks, California : Sage Publications , c2010
Edition:2nd ed
Subjects:
Online Access:Table of contents only
Contributor biographical information
Publisher description

Internet

Table of contents only
Contributor biographical information
Publisher description

Badak General Collection

Holdings details from Badak General Collection
Call Number: HF5823 A758 2010
Accession Item Category Format Status Notes
1000134146 OPEN SHELF (30 DAYS) Book Available