Advertising creative : strategy, copy + design
Written in an accessible style, Advertising Creative gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use.
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, California :
Sage Publications ,
c2010
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Table of contents only Contributor biographical information Publisher description |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000067454 | ||
| 005 | 20170314093000.0 | ||
| 008 | 100719s2010 cau eng | ||
| 020 | |a 1412974917 (pbk.) | ||
| 020 | |a 9781412974912 (pbk.) | ||
| 090 | 0 | 0 | |a HF5823 |b .A758 2010 |
| 100 | 1 | |a Altstiel, Tom , |e author | |
| 245 | 1 | 0 | |a Advertising creative : |b strategy, copy + design |c Tom Altstiel, Jean Grow |
| 250 | |a 2nd ed | ||
| 260 | |a Thousand Oaks, California : |b Sage Publications , |c c2010 | ||
| 300 | |a xx, 347 p. : |b ill. (chiefly col.) ; |c 28 cm. | ||
| 500 | |a Rev. ed. of: Advertising strategy. c2006 | ||
| 504 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a 1. Copy, design, and creativity -- 2. Before you get started -- 3. Branding -- 4. Strategy -- 5. Issues in a changing marketplace -- 6. Concepting -- 7. Design -- 8. Campaigns -- 9. Headlines and taglines -- 10. Body copy -- 11. Print -- 12. Electronic media -- 13. Digital -- 14. Direct marketing -- 15. Beyond media -- 16. Business-to-business -- 17. Survival guide | |
| 520 | |a Written in an accessible style, Advertising Creative gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. | ||
| 650 | 0 | |a Advertising | |
| 700 | 1 | |a Altstiel, Tom , |e author | |
| 700 | 1 | |a Grow, Jean , |e author | |
| 856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/enhancements/fy1009/2009015073-t.html |
| 856 | 4 | 2 | |3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy1009/2009015073-b.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy1009/2009015073-d.html |
| 999 | |a 1000134146 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||