Advertising creative : strategy, copy + design
Written in an accessible style, Advertising Creative gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use.
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, California :
Sage Publications ,
c2010
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Table of contents only Contributor biographical information Publisher description |
| Summary: | Written in an accessible style, Advertising Creative gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. |
|---|---|
| Item Description: | Rev. ed. of: Advertising strategy. c2006 |
| Physical Description: | xx, 347 p. : ill. (chiefly col.) ; 28 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1412974917 (pbk.) 9781412974912 (pbk.) |