Boomer marketing : selling to a recession resistant market

Boomer marketing : selling to a recession resistant market

Bibliographic Details
Main Author: Chaston, Ian (Author)
Format: Book
Language:English
Published: New York : Routledge , c2009
Subjects:
Baby boom generation > United States
Market segmentation > United States
Middle-aged consumers > United States
Target marketing > United States
Table of Contents:
  • 1. Financially attractive markets
  • 2. Opportunity research
  • 3. Market assessment
  • 4. Internal capability
  • 5. Strategy
  • 7. Innovation
  • 8. Promotion
  • 9. Pricing and distribution
  • 10. Health and beauty
  • 11. B2B marketing
  • 12. Twenty-first century 'ES'

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