Boomer marketing : selling to a recession resistant market

QR Code

Boomer marketing : selling to a recession resistant market

Bibliographic Details
Main Author:	Chaston, Ian (Author)
Format:	Book
Language:	English
Published:	New York : Routledge , c2009
Subjects:	Baby boom generation > United States Market segmentation > United States Middle-aged consumers > United States Target marketing > United States

Similar Items

Boomer marketing [electronic resource] : selling to a recession resistant market
by: Chaston, Ian
Published: (2009)

Consumer behavior : implications for marketing strategy
by: Hawkins, Del I., et al.
Published: (1986)

Consumer behavior : implications for marketing strategy
by: Hawkins, Del I., et al.
Published: (1989)

Consumer behavior : building marketing strategy
by: Hawkins, Del I., et al.
Published: (2007)

Consumer behavior building marketing strategy
by: Hawkins, Del I., et al.
Published: (1997)

Consumer behavior : building marketing strategy
by: Hawkins, Del I., et al.

Consumer behavior : building marketing strategy
by: Hawkins, Del I., et al.
Published: (2001)

Winning marketing strategies : highlights from FIMA's Financial Marketing Awards competition
by: Shtulman, Jill
Published: (1994)

Marketing : principles & perspectives
by: Bearden, William O. , 1945-, et al.
Published: (2001)

Going to market : distribution systems for industrial products
by: Rangan, V. Kasturi, et al.
Published: (1989)

Marketing strategy and plans
by: Luck, David Johnston, et al.
Published: (1985)

Cases and classics in marketing management
by: Gaedeke, Ralph M., et al.
Published: (1986)

Analysis for marketing planning
by: Lehmann, Donald R., et al.
Published: (2008)

The McGraw-Hill 36-hour marketing course
by: Seglin, Jeffrey L. , 1956-
Published: (1990)

Ethnic marketing : accepting the challenge of cultural diversity
by: Pires, Guilherme D., et al.
Published: (2005)

Marketing mistakes
by: Hartley, Sue E.
Published: (1995)

Marketing for nonprofit organizations
by: Kotler, Philip
Published: (1982)

Financial markets : instruments and concepts
by: Baker, H. Kent, et al.
Published: (1986)

Total quality marketing the key to regaining market shares
by: Reddy, Allan C.
Published: (1994)

Marketing mistakes and successes
by: Hartley, Robert F.
Published: (2004)

Money and capital markets : financial institutions and instruments in a global marketplace
by: Rose, Peter S., et al.
Published: (2006)

Money and capital markets : financial institutions and instruments in a global marketplace
by: Rose, Peter S., et al.
Published: (2006)

Financial markets : instruments and concepts
by: Brick, John R.
Published: (1981)

Financial institutions and markets
by: Kohn, Meir G.
Published: (2004)

Keeping customers
by: Shapiro, Benson P., et al.
Published: (1993)

Marketing your services : a step-by-step guide for small businesses and professionals
by: Putman, Anthony O. , 1945-
Published: (1990)

Consumer behavior : concepts and strategies
by: Berkman, Harold W., et al.
Published: (1978)

Consumer behavior
by: Mowen, John C.
Published: (1987)

Consumer behavior
by: Mowen, John C.
Published: (1995)

Consumer behavior
by: Mowen, John C., et al.
Published: (1998)

Beyond mind games : the marketing power of psychographics
by: Piirto, Rebecca , 1958-
Published: (1991)

Consumer behavior : an applied approach
by: Hanna, Nessim, et al.
Published: (2001)

Advertising, sales, and marketing [electronic resource] : [an all-in-one guide to navigating towards a new career]
by: Mondschein, Ken
Published: (2009)

Legal aspects of marketing strategy : antitrust and consumer protection issues
by: Stern, Louis W. , 1935-, et al.
Published: (1984)

Marketing for architects and designers
by: Linton, Harold, et al.
Published: (2005)

Financial markets and institutions
by: Mishkin, Frederic S., et al.
Published: (2012)

Making niche marketing work : how to grow bigger by acting smaller
by: Linneman, Robert E. , 1928-, et al.
Published: (1991)

Resumes for the 50+ job hunter [
Published: (2009)

Seminar selling : the ultimate resource guide for marketing financial services
by: Karasik, Paul , 1947-
Published: (1995)

Marketing to older consumers : a handbook of information for strategy development
by: Moschis, George P.
Published: (1992)