|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000066555 |
| 008 |
100713s2009 nyu eng |
| 020 |
|
|
|a 0203876393 (ebk.)
|
| 020 |
|
|
|a 0415489628 (hbk.)
|
| 020 |
|
|
|a 0415489636 (pbk.)
|
| 020 |
|
|
|a 9780203876398 (ebk.)
|
| 020 |
|
|
|a 9780415489621 (hbk.)
|
| 020 |
|
|
|a 9780415489638 (pbk.)
|
| 090 |
0 |
0 |
|a HF5415.127
|b .C53 2009
|
| 100 |
1 |
|
|a Chaston, Ian
|e author
|
| 245 |
1 |
0 |
|a Boomer marketing
|b selling to a recession resistant market
|c Ian Chaston
|
| 260 |
|
|
|a New York
|b Routledge
|c c2009
|
| 300 |
|
|
|a xii, 265 p.
|b ill.
|c 24 cm
|
| 650 |
|
0 |
|a Baby boom generation
|z United States
|
| 650 |
|
0 |
|a Market segmentation
|z United States
|
| 650 |
|
0 |
|a Middle-aged consumers
|z United States
|
| 650 |
|
0 |
|a Target marketing
|z United States
|
| 999 |
|
|
|a 1000135030
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|