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20110130093000.0 |
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100713s2009 nyu eng |
| 020 |
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|a 0203876393 (ebk.)
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| 020 |
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|a 0415489628 (hbk.)
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|a 0415489636 (pbk.)
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|a 9780203876398 (ebk.)
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|a 9780415489621 (hbk.)
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| 020 |
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|a 9780415489638 (pbk.)
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| 090 |
0 |
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|a HF5415.127
|b .C53 2009
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| 100 |
1 |
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|a Chaston, Ian ,
|e author
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| 245 |
1 |
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|a Boomer marketing :
|b selling to a recession resistant market
|c Ian Chaston
|
| 260 |
|
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|a New York :
|b Routledge ,
|c c2009
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| 300 |
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|a xii, 265 p. :
|b ill. ;
|c 24 cm.
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| 500 |
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|a Includes index
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| 505 |
0 |
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|a 1. Financially attractive markets -- 2. Opportunity research -- 3. Market assessment -- 4. Internal capability -- 5. Strategy -- 7. Innovation -- 8. Promotion -- 9. Pricing and distribution -- 10. Health and beauty -- 11. B2B marketing -- 12. Twenty-first century 'ES'
|
| 650 |
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0 |
|a Baby boom generation
|z United States
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| 650 |
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0 |
|a Market segmentation
|z United States
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| 650 |
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0 |
|a Middle-aged consumers
|z United States
|
| 650 |
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0 |
|a Target marketing
|z United States
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| 999 |
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|a 1000135030
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|