Boomer marketing : selling to a recession resistant market

Boomer marketing : selling to a recession resistant market

Bibliographic Details
Main Author: Chaston, Ian (Author)
Format: Book
Language:English
Published: New York : Routledge , c2009
Subjects:
Baby boom generation > United States
Market segmentation > United States
Middle-aged consumers > United States
Target marketing > United States
Description
Item Description:Includes index
Physical Description:xii, 265 p. : ill. ; 24 cm.
ISBN:0203876393 (ebk.)
0415489628 (hbk.)
0415489636 (pbk.)
9780203876398 (ebk.)
9780415489621 (hbk.)
9780415489638 (pbk.)

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