Marketing
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Mcgraw Hill ,
c2007
|
| Edition: | 14th ed |
| Subjects: |
Table of Contents:
- 1. The nature and scope of marketing
- 2. Identifying and selecting markets
- 3. Product
- 4. Price
- 5. Distribution
- 6. Promotion
- 7. Managing the marketing effort