Marketing : real people, real choices :
| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River :
Pearson Prentice Hall ,
c2008
|
| Edition: | 5th ed |
| Subjects: |
| Physical Description: | iii, 236 p. ; 28 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0132299380 9780132299381 |