Business policy and strategic management : concepts and applications

Bibliographic Details
Main Authors: Gupta, Vipin , 1968- (Author), Gollakota, Kamala (Author), Srinivasan, R. (Author)
Format: Book
Language:English
Published: New Delhi, India : Prentice-Hall of India , c2007
Edition:2nd ed
Subjects:
Table of Contents:
  • 1. Business strategy
  • 2. Corporate strategy
  • 3. Enactment strategy