Strategic brand management building, measuring, and managing brand equity

Bibliographic Details
Main Author:	Keller, Kevin Lane 1956- (Author)
Format:	Book
Language:	English
Published:	New Delhi, India Prentice-Hall of India c2007
Edition:	2nd ed
Subjects:	Brand name products > Management

Strategic brand management building, measuring, and managing brand equity by Keller, Kevin Lane 1956-, Swaminathan, Vanitha

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Published 1998